We have heard about first impression when meeting people. Same rule applies for the decision for one to see or not to see the unit after viewing the pictures on internet. Stats say that 90% of people get introduced to the property through the internet.
The only way you can influence the decision to come see the unit is by providing an inviting atmosphere through the pictures. You have one chance to make the first impression remarkable.
Follow the link below to see how not to lose it.